Most of us are very good at delaying the completion of tasks even if they are of great importance to us. None more so than the way Allied Health professionals avoid doing the necessary tasks needed in their marketing plan and often, it is simply a result of bucket of waterprocrastination or an unknowing of whether they’re on the right track in the first place.  Well, psychologists have just uncovered the simplest and easiest of ways to help us all keep our minds on the job and get each of our marketing campaigns for our health businesses moving in the right direction.

Researchers at Pennsylvania State University have just completed a study involving the moving of one of two buckets of water in a hallway and what they found was that a vast majority of participants would rather just pick up the bucket of water closer to them and move it to the end of the hallway even though it meant carrying the bucket a further distance. The larger majority of the people who did so, gave their reason as being they simply wanted to get the task done as quickly as possible.  But we all know that that didn’t actually occur.

Researchers are putting this down to pre-crastination and the tendency for our brain to just want to get things done and when they’ve linked this to business marketing, simply put, our brains love the idea of ticking off tasks or jobs on a list because of the thrill and psychological effect that the brain gets from task completion occurring.


The main message coming out of this study which we can all apply to our marketing is quite simply.  Take the big marketing campaigns and strategies and avoid procrastination by systematically creating a long list of smaller simplified tasks that need tobe completed.

We all know that we tend to procrastinate when there is a big job at hand, particularly if it is a daunting task involving a lot of time and effort.  This is only heightened when we have a mindset of not knowing the outcome of the marketing campaign, and hence, the bigger, longer and more daunting the strategy, the more likely we are to procrastinate for a longer period of time.

By using the psychologists’ approach in this study and breaking down your overall marketing campaign into much smaller, simplified tasks, we are able to psychologically trick our brains into seeing the small incremental improvements and steps forward in the right direction and we are much more likely to avoid procrastination, get the task done much quicker, and as a result, our marketing moves at a faster pace.

Now this certainly doesn’t avoid the situation of a poor marketing campaign delivering poor results for your health business.  But as we complete more marketing strategies we are only going to get better and more effective at doing so.  As a result, the more you learn from your previous campaigns, the sooner each one will become more effective.


So let’s take the advice of our fellow medical and health professionals and put it to the test. Take that big, daunting marketingcampaign that you’ve been procrastinating on for too long and break it down into very small simplified tasks with incentives for the completion of each of these tasks.

Psychologically trick your brain into getting the thrill of completing each of these tasks and watch as your Allied Health marketing campaign gets moving much quicker and has you on the road to success in a shorter period of time.