I’m not a grinch by writing that heading and for those that know me, I’m one of the most generous and grateful people going around. The real challenge is though, sending generic Xmas gifts to referrers does not achieve anything.

Considering everyone feels its an obligation but you just paint yourself as one in another sheep in the flock, there’s no reason to do it in the first place. Unless your doing it to express gratitude and thanks to which it doesn’t actually do that anyway.

Rather than trying to explain it in writing just here, click the ‘Play’ button and see how you shouldn’t send Xmas gifts to your referrers and why it’s actually one of the worst things you can do and it doesn’t help your business.

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