You might have read that and said “what the heck is AIDA anyway” Well what a great question to ask. And most of all, how the heck will it help my marketing?

Lets dive in right away and find out the major problem with most health professionals marketing. It’s one of the four steps in the A.I.D.A model and the simple ways you can ensure your marketing is more specific, more powerful and hits the mark each and every time.

If you’re going to bother to do marketing for your business, you might as well do it right and not fail at the same step that most health professionals do.

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