“It’s Valentine’s Day and everyone is feeling all lovey-dovey. Flowers. Chocolates. Nicely written cards. Love is in the air…

Well not for your referral channels and business connections it’s not.

And unfortunately for most people in the health and medical industry, they get this wrong repeated every year. The wrong way of showing gratitude and certainly missing the mark with regards to “love” for their clients and referral partners.

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